Building Digital Inclusivity: Adaptive Atelier’s Approach to Accessibility
Nigerian startup Adaptive Atelier is pioneering a new approach to digital accessibility, offering businesses the infrastructure they need to create truly inclusive online experiences. Founded in 2024 by Toyosi Badejo-Okusanya and operating across Lagos and London, Adaptive Atelier addresses a critical gap in how companies manage digital accessibility.
The company’s platform combines AI-powered scanning with human validation—a key differentiator that sets it apart from existing solutions like automated checkers or overlay widgets. This integrated approach ensures that fixes not only meet technical standards but also work effectively for actual users with disabilities.
Adaptive Atelier’s Three Core Products:
- AdaptiveTest: AI-powered website and product scanner identifying accessibility issues against WCAG standards
- AdaptiveWiz: Accessibility API with Shopify and WordPress integrations enabling personalized user experiences
- AdaptiveAlly: Marketplace connecting businesses with vetted disabled professionals for real-world testing
“We’ve created a closed-loop system where AdaptiveTest identifies the problem, AdaptiveWiz helps fix it, and AdaptiveAlly validates that the solution actually works,” explains Badejo-Okusanya. “This ensures accessibility isn’t just about checking boxes but creating meaningful improvements for users.”
Addressing Market Demand
Adaptive Atelier has tapped into growing demand from businesses facing increasing pressure to improve digital accessibility—driven by customer expectations, regulatory requirements (like the European Accessibility Act and ADA), and broader digital transformation initiatives. The company’s community of over 13,000 disabled professionals provides a ready supply of testers for the AdaptiveAlly marketplace.
Early adopters across sectors like cinema, government, and retail are already using Adaptive Atelier’s platform to improve their digital offerings—with organizations like L’Oréal and Channel 4 among those with active relationships. The company generates revenue through subscriptions, audits, and commission on marketplace transactions.
Adaptive Atelier is currently raising a $250,000 institutional round to expand its team and accelerate market reach. As businesses increasingly recognize accessibility as both an ethical imperative and commercial opportunity, Adaptive Atelier’s integrated approach positions it to become a leader in this emerging space.