Samsung. Image sourced from CoinDesk.
According to the latest data from DooFinder, Apple holds the top position as the world’s No. 1 smartphone brand by shipments in 2024. It is followed by Samsung in second place despite experiencing a 15.5% annual decrease.
DooFinder is a company that provides technology solutions essential for companies of all sizes worldwide to achieve more affordable growth.
Here are the Top 5 Smartphone Brands Worldwide by Shipments in 2024:

Apple: Apple, the US-based phone maker, takes the lead by shipping 70 million smartphone units. This accounts for a 23% market share, making Apple the most popular phone brand in terms of shipments. However, it experienced a 14.1% decrease compared to Q4 2021.
Samsung: As a major competitor, Samsung secures the second spot with 58.3 million smartphone shipments. Although it experienced a 15.5% annual decrease, Samsung still holds a significant 19.2% market share.
Xiaomi: Xiaomi, a Chinese smartphone brand, ranks third with 33.2 million smartphone shipments. Despite a 26.2% year-over-year decrease, Xiaomi remains a prominent player in the market.
Oppo: With 29.6 million shipments, Oppo captures the fourth position. It experienced a 12.7% annual decrease, signaling a decline from previous years.
Vivo: The final brand on the list is Vivo, another Chinese smartphone manufacturer. It shipped 23.4 million devices, experiencing a 20.1% annual decrease.

Source: DooFinder

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