Trend Micro Incorporated has introduced its first consumer security solutions aimed at defending against future risks in the AI PC age. Consumers will be able to use these upgraded capabilities beginning in late 2024.
“We are pleased to collaborate with Trend Micro on AI solutions leveraging our next-generation Intel Core Ultra processors (code name Lunar Lake),” said Carla Rodriguez, VP and GM of Client Software Ecosystem Enabling at Intel. “Trend Micro will be the first to utilize Lunar Lake’s 48 NPU Tops for their email defense feature, running scans locally to increase user privacy and security while reducing latency. Intel’s broad and open ecosystem provides unmatched scale and channels for AI ISVs like Trend Micro. We look forward to driving their solutions to those seeking AI-capable PCs rooted in security.”
Trend’s recent addition of Intel highlights the company’s dedication to boundary-free innovation. As Trend’s focus on AI and future technologies grows, engagement with industry peers is crucial.
“We are not only leveraging AI for security but also securing AI itself,” said Kevin Simzer, COO at Trend Micro. “The value of this AI era will ultimately depend on its security, from the enterprise level to the individual consumer. The trend is addressing both, while many in the industry are not yet doing either.”
AI PCs powered by neural processing units (NPUs) enable consumers to execute AI apps locally on their devices rather than in the cloud, delivering advantages ranging from privacy to performance. As PC makers rush to market with new AI PCs, consumers will face both new potential and hazards.
Trend demonstrates its commitment to mitigating these threats with its new capabilities:
1. AI Application Protection: Traditional cybersecurity solutions for PCs are inadequate for protecting consumer AI applications from malicious activity. Methods such as model tampering or knowledge base poisoning can direct an AI application to put users at risk of losing sensitive personal information or becoming victims of misinformation. Trend’s AI application protection capability addresses this risk and will launch for device security products in 2024.
2. NPU-Powered Email Security Previously, email content had to be sent to the cloud for analysis due to computing power requirements. Now, Trend can run email scam protection locally on an AI PC, offering a better user experience and removing data privacy friction. Trend expects a 100% increase in the usage of this feature on AI PCs, which will be available as part of its device security solutions in 2024.The post Trend Micro Debuts World’s 1st Security Solutions for AI PCs first appeared on IT News Africa | Business Technology, Telecoms and Startup News.