Fitness trackers offer comprehensive monitoring of wellness and fitness activities, from tracking distances walked or run to monitoring heart rates, blood oxygen levels, calorie consumption, and sleep schedules.
These devices, primarily in the form of wristbands but also available as clip-on devices, earbuds, smart rings, and clothing made of smart fabric, enable users to track their metrics through dedicated apps installed on smartphones. As health and fitness continue to gain importance, fitness trackers remain popular among consumers, with the market poised for growth in the coming years. This is according to Statista, a German based trustworthy and objective data company serving as a partner that helps companies keep an overview and turn data into information and insights.
Stats and facts 
Transition of standalone fitness trackers:
Initially, fitness trackers were distinct from smartwatches, which served as extensions of smartphone screens. However, the lines between the two blurred as smartwatches began incorporating sensors for activity tracking. For example, the Apple Watch, one of the most popular smartwatches, shipped nearly 40 million units in 2023. This convergence has led to a decline in standalone fitness tracker devices, despite their advantages such as compact size and longer battery life over smartwatches.
Apple’s dominance in the market:
Apple has emerged as the leader in the wearables industry, surpassing Fitbit in unit shipments since 2017, and subsequently acquiring Fitbit in 2021. Apple continues to ship millions of wearable devices annually, outpacing competitors like Xiaomi, Huawei, and Samsung. Apple’s dominance extends globally, with American and British consumers predominantly recognizing Apple as their preferred smartwatch or fitness tracker brand. Consumers across various devices have access to numerous fitness and sports apps, with popular choices including fitpro and Da Fit in early 2024.
Future trends in the fitness tracker market:
Looking ahead, the fitness tracker market is expected to diversify further, offering consumers more options across smartwatches, smart rings, and innovative new devices yet to be developed. This overview provides general information, and while Statista assumes no liability for the completeness or accuracy of the information provided, the statistics presented may reflect more current data due to varying update cycles.
Source: Statista
 
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