SoatDev IT Consulting
SoatDev IT Consulting
  • About us
  • Expertise
  • Services
  • How it works
  • Contact Us
  • News
  • August 18, 2023
  • Rss Fetcher
Illustration of a YouTube logo with geometric background
Illustration by Alex Castro / The Verge

A report from ad quality transparency platform Adalytics suggests that YouTube served adult-focused ads on almost 100 videos considered “made for kids.” Some of these ads reportedly involved content inappropriate for children, such as car wrecks, medical injuries, and clips from TV-MA shows. Adalytics found that the websites linked in the ads transmitted cookies to their devices that could serve targeted ads to kids, too.

As pointed out by Adalytics, Google’s own policies say ads on content made for kids must not use third-party trackers or collect personal information without getting permission from a parent. Dan Taylor, Google’s vice president of global ads, reiterates this policy in a response on Google’s website, where he calls Adalytics’ report “deeply flawed.”

“We do not allow the use of third-party trackers in advertisements served on made for kids content on YouTube,” Taylor writes. “This report falsely claims that the presence of cookies indicates a privacy breakdown. The opposite is true, and the report fails to show otherwise.”

The @nytimes just reported that YouTube and Google might be tracking and targeting children on their platform without parental consent—violating their consent decree and my law, COPPA. This is egregious behavior and @MarshaBlackburn and I are calling on the FTC to investigate. https://t.co/jKcJXDbdtq pic.twitter.com/66AEZTploG

— Ed Markey (@SenMarkey) August 17, 2023

Adalytics’ research has already drawn the attention of Senator Ed Markey (D-MA) and Marsha Blackburn (R-TN). In a letter to FTC Chair Lina Khan, the two lawmakers urge the agency to look into Adalytics’ claims, noting “YouTube and Google may have violated COPPA — as well as its 2019 FTC consent decree — in an egregious manner.” The Children’s Online Privacy Protection Act (COPPA) requires online platforms to receive parental permission to collect data from users under the age of 13.

The report is having an impact on advertisers as well, with some major companies, including IPG Mediabrands, advising clients to pause ads on YouTube, according to Insider.

Google is already facing scrutiny over a previous Adalytics report that suggests the company misled advertisers over where it placed video ads. Google called that research flawed as well, despite a report by Ad Age saying at least one ad agency exec told the outlet that Google refunded some clients over discrepancies, a move Google representatives said was “not uncommon” and that issuing credits is part of normal relationship building with advertisers.

Previous Post
Next Post

Recent Posts

  • Lawyers could face ‘severe’ penalties for fake AI-generated citations, UK court warns
  • At the Bitcoin Conference, the Republicans were for sale
  • Week in Review: Why Anthropic cut access to Windsurf
  • Will Musk vs. Trump affect xAI’s $5 billion debt deal?
  • Superblocks CEO: How to find a unicorn idea by studying AI system prompts

Categories

  • Industry News
  • Programming
  • RSS Fetched Articles
  • Uncategorized

Archives

  • June 2025
  • May 2025
  • April 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023

Tap into the power of Microservices, MVC Architecture, Cloud, Containers, UML, and Scrum methodologies to bolster your project planning, execution, and application development processes.

Solutions

  • IT Consultation
  • Agile Transformation
  • Software Development
  • DevOps & CI/CD

Regions Covered

  • Montreal
  • New York
  • Paris
  • Mauritius
  • Abidjan
  • Dakar

Subscribe to Newsletter

Join our monthly newsletter subscribers to get the latest news and insights.

© Copyright 2023. All Rights Reserved by Soatdev IT Consulting Inc.