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  • November 6, 2024
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Sandra, who joined Radisson Hotel Group in February 2019, has demonstrated exceptional leadership and commitment to excellence. Previously serving as Country Director of Sales and District Director for South Africa, Sandra has played a crucial role in developing and leading the company’s Cluster Sales Team.
Sandra’s strategic focus and ability to cultivate high-performing teams have positioned her as a driving force in the group’s success in South Africa. She led the commercial and operational teams, focusing on delivering long-term, strategic value for all stakeholders, resulting in strong performance.
Sandra’s extended responsibility will also include overseeing operations in Radisson Hotel Group’s English-speaking African regions. This appointment demonstrates the Group’s commitment to developing regional talent and expanding its footprint in Africa, one of its key growth markets. Sandra’s vast experience in the African hospitality sector and her expertise in strategic revenue growth, team development, and operational excellence make her particularly qualified to lead the Group’s activities in this vibrant region.
Commenting on Sandra’s appointment, Tim Cordon, Chief Operating Officer, Middle East, Africa, and Southeast Asia Pacific at Radisson Hotel Group said, “We are thrilled to have Sandra step into this vital role as Managing Director for Africa. Her leadership and achievements within South Africa have set a new benchmark, and we are confident that she will continue to bring success to our wider operations in Africa. Sandra’s extensive knowledge of the African market and her dedication to operational excellence make her the ideal candidate to drive excellence across the continent.”
Sandra’s career in hospitality spans over two decades, with extensive experience at Hyatt Hotels Corporation prior to joining Radisson Hotel Group. Her roles at Hyatt included Global Sales Director for Africa, where she successfully launched new global sales offices, generating a 30% revenue increase within two years. She has also held leadership positions in Qatar and South Africa, including Acting General Manager and Director of Sales and Marketing, where her financial acumen and strategic insight led to significant profitability improvements.
Sandra’s journey with Radisson reflects her commitment to exceptional service and growth, both for her teams and the brand. “I am honored to take on this new role and to lead our talented teams across Africa,” said Sandra Kneubuhler. “Radisson Hotel Group’s dedication to innovation and excellence resonates deeply with me, and I look forward to driving continued growth and success across our markets in Africa.”
In her expanded role, Sandra will now lead operations across Radisson Hotel Group’s English-speaking markets in Africa. This appointment reflects the Group’s commitment to investing in regional talent and strengthening its footprint across Africa, one of its key growth markets.
Sandra’s extensive experience in the African hospitality sector and her expertise in strategic revenue growth, team development, and operational excellence uniquely equip her to oversee the Group’s operations across this dynamic region.The post Radisson Hotel Group Announces New MD for Sub-Sahara Africa first appeared on IT News Africa | Business Technology, Telecoms and Startup News.

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