OPPO, a global smart device brand, is thrilled to announce its focus on the Internet of Things (IoT) ecosystem with its 2024 product lineup in the South African market. For those unfamiliar, IoT refers to the interconnected network of physical devices capable of collecting and exchanging data, facilitating smart and automated user experiences. This initiative aims to redefine connectivity and innovation in the region, aligning with OPPO’s vision of a seamlessly connected world.
As part of this endeavor, OPPO intends to introduce a wide range of smart devices, including wearables, headphones, tablets, and more, designed to promote an intelligent lifestyle accessible anytime, anywhere. These devices will be seamlessly integrated through OPPO’s cohesive IoT platform, offering users a unified and intuitive experience.
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OPPO’s commitment to the IoT ecosystem further enhances its dedication to Artificial Intelligence (AI). By infusing AI into the IoT platform, OPPO ensures that its smart devices, from wearables to tablets, are not only interconnected but also intelligent and responsive. This integration of AI with IoT enables connected devices to learn and adapt to users’ habits and preferences, delivering a personalized experience.
AI has long been a key area of investment and development for OPPO, and the company is now taking significant steps to elevate AI to the core of its long-term growth strategy. On February 20, OPPO established the OPPO AI Centre — a new hub designed to focus the company’s resources on AI research and development, driving user-centric exploration of technology and applications to democratize the benefits of AI.
With a focus on AI, OPPO aims to extend its global innovation and vision to various markets, including Africa.
“South Africa is a dynamic market with a strong appetite for technological advancement and innovation,” said Liam Faurie, Head of Go-to-Market at OPPO South Africa. “Our IoT ecosystem is tailored to meet the unique needs of this market, offering cutting-edge technology that enhances the lives of our consumers.”
Centered on providing a friendlier and more accessible customer experience, OPPO’s IoT strategy is designed to address the evolving needs of South African consumers, prioritizing connectivity and innovation in everyday life.
Faurie emphasizes, “At OPPO, we view ourselves as partners in our customers’ digital journey. Our role extends beyond merely selling smartphones to providing a gateway to a smarter, more connected lifestyle. Our IoT ecosystem has been developed with this vision in mind, aiming to enrich our customers’ lives in areas such as personal entertainment, health, and sports.”
Launching this month are OPPO’s new IoT products, including the highly anticipated Watch X powered by Google Wear OS featuring Sapphire Glass, a 12-day battery life, SuperVOOC charging, and interchangeable straps. These products exemplify the seamless integration of AI, offering not just smart devices but a smart way of living.
OPPO’s IoT ecosystem is geared toward promoting a smarter lifestyle, encouraging seamless interaction between devices for enhanced productivity and entertainment. With a strong emphasis on research and development, OPPO aims to incorporate advanced technologies like AI to further enhance user experiences.
“We are excited to introduce these cutting-edge products to the South African market,” said Faurie. “Our IoT ecosystem is about more than just devices; it’s about creating a seamlessly connected experience that enriches our customers’ lives in every aspect.”