As of August 1, 2024, Vodacom South Africa will be providing through-the-line marketing services through Ogilvy South Africa as its new integrated lead agency.
Commenting on this appointment, Andisa Ntsubane, Managing Executive of Brand, Marketing, and Communications at Vodacom, said, “Aligned with our operational cadence, we periodically review our agency portfolio to remain competitive and ensure our agency ecosystem supports our new direction as South Africa’s most iconic brand. This enables us to accelerate our shift from a traditional telco to a future-fit technology communications leader. We are excited about Ogilvy South Africa taking on the responsibility to steward the Vodacom brand into the future as we enter the next chapter of growth.”
After a competitive process that saw several top candidates in the advertising and communications sector, Vodacom South Africa selected Ogilvy South Africa, renowned for producing iconic advertising for some of the country’s most well-known businesses. Ogilvy’s integrated solution perfectly suits providing and servicing several aspects of Vodacom’s integrated account.
“We are absolutely delighted to be appointed by Vodacom as their integrated agency partner. A market-leading brand that positively touches so many lives in our country and is on an extraordinarily exciting journey from Telco to Techco,” comments Pete Case, CEO and Creative Chairman of Ogilvy South Africa.
Vodacom South Africa is grateful to VML South Africa for their noteworthy support in building their brand equity over the last many years. Recently, VMLY&R South Africa played a key role in the launch of Vodacom’s 30th birthday campaign, which coincided with the country’s 30 years of democracy.
Vodacom has long since included Ogilvy South Africa in its family. Reuniting with them, brings hope to further their mission of bringing people together for a brighter future by leveraging technology to advance humankind, the environment, and future possibilities via insight-driven business strategies that support Vodacom’s goals.The post Ogilvy South Africa Named Vodacom’s Integrated Lead Agency first appeared on IT News Africa | Business Technology, Telecoms and Startup News.