SoatDev IT Consulting
SoatDev IT Consulting
  • About us
  • Expertise
  • Services
  • How it works
  • Contact Us
  • News
  • August 19, 2023
  • Rss Fetcher

W
elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.

Today I’m looking at subscriptions in India from two angles: the consumer market and B2B SaaS. — Anna

From subscriptions to sachets

A recent story by my colleague Jagmeet Singh about a wearables launch caught my eye because neither of the two new smart rings launched in the Indian market would employ a subscription-based model.

Subscriptions are a tough sell for wearables (and hardware in general), because you have to keep paying even as the device gets older. That’s still the model that incumbent Oura shifted to, arguing that this allows it to continually add new features. Its user base wasn’t happy about the switch, though.

In contrast, BoAt, one of the two companies launching a smart ring in India, is aiming for a price tag below $80. That’s much lower than Oura’s $299 starting price, and it doesn’t even include the subscription.

Previous Post
Next Post

Recent Posts

  • Digital Finance Africa 2025 Partners with IOBSA to Advance Professionalism in African Banking
  • Rob Biederman will help founders rethink how to scale at TechCrunch All Stage 2025
  • How vulnerable is critical infrastructure to cyberattack in the US?
  • TechCrunch Mobility: The Tesla robotaxi Rorschach test and Redwood’s next big act
  • Congress might block state AI laws for a decade. Here’s what it means.

Categories

  • Industry News
  • Programming
  • RSS Fetched Articles
  • Uncategorized

Archives

  • June 2025
  • May 2025
  • April 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023

Tap into the power of Microservices, MVC Architecture, Cloud, Containers, UML, and Scrum methodologies to bolster your project planning, execution, and application development processes.

Solutions

  • IT Consultation
  • Agile Transformation
  • Software Development
  • DevOps & CI/CD

Regions Covered

  • Montreal
  • New York
  • Paris
  • Mauritius
  • Abidjan
  • Dakar

Subscribe to Newsletter

Join our monthly newsletter subscribers to get the latest news and insights.

© Copyright 2023. All Rights Reserved by Soatdev IT Consulting Inc.