In a significant move signaling a transformative era in cloud technology across Africa and the Middle East, Metrofile Cloud appoints Peter French as its new Head of Strategy. French’s arrival comes at a crucial juncture for the company as the region stands on the brink of a cloud computing revolution.
With an impressive 15-year tenure in the tech industry, French brings a wealth of experience to Metrofile Cloud. Formerly serving as the General Manager at Acronis for the Middle East & Africa, French has established himself at the forefront of technological innovation and business strategy. His dedication to tackling complex challenges, coupled with a nuanced understanding of the intersection between business and technology, positions him as an ideal addition to the team.
Metrofile Cloud commits to delivering top-notch security, accessibility, and compliance with regulatory standards in its cloud solutions. Central to French’s strategy is the cultivation of a robust ecosystem within the channel. Aligning with this approach, Metrofile Cloud will offer a range of services directly, in collaboration, or on behalf of partners, tailored to meet the diverse needs of end-users.
Steve Porter, Managing Director of Metrofile Cloud, expressed his enthusiasm about French’s appointment, stating, ”Having worked with Peter in his role at Acronis over the last three years, I am delighted to have him on our team. He is a powerhouse of positivity and perfectly complements our customer-first approach. I am looking forward to accelerated growth with Peter driving our strategy.”
French places particular emphasis on developing tailored, high-margin, localized, and low-touch solutions that are well-suited to address local market dynamics, such as sovereign (in-country) File Sync and Share services or AI-powered Managed Services. This targeted approach aims to bolster Metrofile Cloud’s competitive edge in the service landscape.
A Collaborative Approach to Foster Growth and Market Extension.

While acknowledging the challenges ahead, French emphasizes the importance of unlocking the continent’s potential and underscores the need for a collaborative, ecosystem-centric approach to drive cloud adoption in the business landscape. He asserts that success in this field requires more than just a technological toolkit; it necessitates a strategic blend of collaboration and innovation.
Taking a collaborative approach to foster growth and expand market reach, French advocates for an ecosystem-led strategy to cultivate a robust, cloud-enabled business environment across Africa. He identifies South Africa and Kenya as key focal points for development, while also exploring opportunities in the Middle East, particularly the United Arab Emirates. This inclusive vision seeks to address the hurdles of digital transformation through collective effort and creativity.
French wraps up with a confident outlook: “By tackling cloud adoption as one force, establishing robust ecosystems will set Africa’s cloud market on a path to surge in the next five years.”The post Metrofile Cloud Welcomes New Head of Strategy: Peter French first appeared on IT News Africa | Business Technology, Telecoms and Startup News.