NTT DATA Middle East and Africa, one of the leaders in digital business and IT services, has initiated deployments of its LEO-based connectivity services for nine key clients across diverse sectors including retail, banking, mining, and logistics. These services strive to deliver enhanced network performance and ensure a consistent and improved client experience.
Addressing common disruptions
The investment in LEO satellite services aims to address the common disruptions caused by fiber cable breaks or power outages (load shedding), ensuring a more reliable and uninterrupted connection for businesses throughout the region. While the company has provided satellite services for over a decade, integrating GEO-LEO solutions with existing fiber and wireless options results in improved performance for various use cases, including access to latency-sensitive applications and real-time services like video conferencing, among others.
Key clients
While other players in the sector have recently announced partnerships to offer innovative satellite technology, NTT DATA has been concentrating on deploying programs for key clients in selected industries and is one of the first to adopt a vertical approach to implementing the solution.
Business transformation
Vice President of Infrastructure Solutions for NTT DATA, Greg Hatfield, explains further “Our approach is to provide LEO-based connectivity solutions using industry specific full-stack architecture. This enables business transformation for our clients, as opposed to simply connecting their locations. The enhanced attributes of LEO only reach their full potential when used in an integrated infrastructure and application ecosystem tailored to the requirements of the organisation. Our strategy has always been to use the breadth and depth of our expertise as NTT DATA to deliver more than just a different flavour of connectivity.”
While the region benefits from traditional communication technologies such as fiber and wireless, there has been a renewed demand for satellite services, accentuated by the distinctive features of LEO. With expertise spanning the entire IT stack, NTT DATA seamlessly integrates its LEO satellite offering into its holistic approach to utilizing technology to aid client success. By adopting a vendor- and technology-agnostic approach, clients are assured of receiving a tailored solution that not only addresses country-specific regulatory complexities and risks but also ensures comprehensive coverage and seamless solution integration.
Any location in the continent
“Addressing the unique needs of our clients demands a tailored approach. Our aim is to ensure that LEO satellite is an option for our clients, no matter where they are on the continent,” continues Hatfield. “As specialist aggregators and integrators, we can go all the way up their stack to integrate LEO-based connectivity solutions into any other element of their infrastructure.” continues Hatfield
“LEO-based connectivity solutions offer many benefits including lower latency and improved coverage, marking an exciting step towards connecting every business, everywhere. “We are incredibly excited to have already started the deployment of this transformative satellite technology to our clients. It aligns perfectly with our vision of leveraging cutting-edge technology to drive business transformation. More than that though, it provides a safeguard for our clients that ensures their businesses are appropriately connected at all times, helping them to compete and win,” concludes Hatfield.
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