[…] when the company tried to break apart its DVD and streaming businesses into two. After creating the brand “Qwikster” for DVDs in 2011, customer backlash ensued and the plan was soon abandoned. Later, Netflix’s then-CEO Reed […]
[…] when the company tried to break apart its DVD and streaming businesses into two. After creating the brand “Qwikster” for DVDs in 2011, customer backlash ensued and the plan was soon abandoned. Later, Netflix’s then-CEO Reed […]