Calleo, a Market Intelligence and full-service Marketing Agency, proudly announces its engagement by Stanchion to provide marketing support.
They are thrilled to be involved in crafting a new, modern identity, brand, and website for Stanchion.
Stanchion, established in Cape Town, South Africa 23 years ago, has evolved into a global enterprise with offices on five continents: Africa, Australia, United Kingdom, United Arab Emirates and the United States. Seeking a fresh brand identity and logo, Stanchion aims to convey not just its transition to a product-driven company pioneering payment fabric technology, but also to reinforce its trusted position in driving payment transformation. This involves bridging the gap between traditional financial infrastructure and modern fintech for clients, while also reflecting the dynamic changes in the payments landscape in recent years.
Managing Director for Calleo, Andrew Dean says they provide a range of marketing support and market intelligence services to Stanchion. “It is not every day that the team gets to work end to end on a full project of this scale, which transforms the identity, logo and website. It has been a highly exciting project for our team to be involved in,”
Modern, Innovative, Leading-edge
The striking new logo, adorned in hues of blue, orange, and white, encapsulates the swift evolution within the realm of payments. This evolution encompasses not only the diverse array of payment methods but also the evolving dynamics of customer interactions with their cards and wallets.
Stanchion CEO, Steven Kirrage says “While our previous branding paid tribute to chip-based payment cards, our new logo reflects our modern PayTech role as an enabler of digital innovation and customer experiences, adding value to financial institutions that operate within the confines of legacy systems. Our leading-edge products extend the life of existing investments such as Card Issuing platforms, Card Management Systems (CMS) and Processing/Switching platforms.”
Wisdom, energy and precision
Stanchion takes pride in providing outstanding service to its clients, underscored by decades of skill, experience, and knowledge in the PayTech space. As the company has grown and evolved, it has consistently guided customers through digital transformation. A deep blue hue has been introduced alongside the company’s traditional vibrant orange and white colors. This addition symbolizes Stanchion’s rich depth of expertise, wisdom, and stability, complementing the energy, optimism, precision, and clarity long associated with the brand.
“The Stanchion team believes this modern look better reflects today’s world and our place in it. The subtle placement of nodes within the logo links to our commitment to delivering agile innovation to our clients and underscoring the ongoing and efficient management of our products and services,” adds Kirrage. The post A leading global PayTech provider partners with Calleo. first appeared on IT News Africa | Business Technology, Telecoms and Startup News.