In an era where every minute is precious, Nedbank’s new ‘Bank Your Time’ advertising campaign aims to revolutionize the connection between banking and happiness. Informed by the groundbreaking Happiness Survey conducted by Nedbank and GIBS, the campaign urges South Africans to utilize digital tools to save time, subsequently channeling it into pursuits that genuinely bring them joy, such as nurturing relationships, pursuing personal goals, and finding fulfillment and purpose in life.
Fostering happiness
Group Executive for Marketing and Corporate Affairs at Nedbank, Khensani Nobanda emphasizes the central philosophy driving the campaign: that in fostering happiness, time holds greater worth than money. “Time is finite, unlike money which can be infinite. This fundamental difference shapes our approach to life and how we value our moments.” she said
GIBS partnership
GIBS (Image Credit: Darryl Linington/IT News Africa).
The Happiness Survey, which informs the campaign, was conducted by Nedbank in partnership with GIBS at the close of 2023. As the most extensive survey of its kind in South Africa, it gauged participants’ happiness levels across five vital dimensions: positivity, engagement, relationships, meaning, and accomplishment- PERMA. With an average happiness rating of 4.15 out of 5, the results revealed that South Africans generally experience happiness and thrive. Relationships emerged as the primary factor influencing happiness, underscoring the significant importance individuals attach to time spent engaging with loved ones.
Carefully crafted digital solutions
Nedbank Avo
Managing Executive for Consumer Banking at Nedbank, Mutsa Chironga, highlights that, leveraging this insight, Nedbank’s digital solutions are carefully crafted to assist clients in reclaiming their time. This empowers them to allocate more of it towards fostering their happiness and less towards the complexities of financial management.
“On your deathbed, you don’t reminisce about the work you missed, or the banking you did. You think about the moments that truly mattered, which is why Nedbank’s commitment goes beyond traditional banking – we strive to connect with our clients on a deeper level, offering them the time to engage with what’s really important to them.” says Chironga
He enumerates a variety of digital offerings and tools that fulfill this commitment, ranging from the MoneyApp and Online Banking to the Avo SuperApp, along with a multitude of products and processes meticulously designed for simplicity, convenience, and speed.
“Whether it’s obtaining approval for a credit card within 20 minutes, setting up a PayShap profile in under two minutes, instantly transferring money to loved ones in different countries, or purchasing goods on Avo without the need to visit physical stores, the time saved by being a Nedbank client can accumulate rapidly,” he emphasizes.
Digital adoption rate
As proof of the value added by these digital innovations to Nedbank’s clients, Chironga underscores that the bank’s digital adoption rate reaches 44% of all solutions adopted by clients, significantly exceeding the 30% average observed among other South African banks. “We see this high adoption rate as validation of our immense investment into digital over the years to ensure that we don’t just offer products; we enable happiness.” he says
Movement towards happiness and wellbeing
Nobanda add that “The art of balancing time, money, and happiness requires focusing on what brings you joy and energy and finding the time to do more of that. This campaign reaffirms that Nedbank understands the demands on their time that people today face, and we are committed to helping them save and bank their time so that they can live more of the moments that make them happy.”
“Our Bank Your Time campaign is much more than a marketing initiative; it’s a movement towards a future where happiness and wellbeing are prioritised, powered by the time-saving digital capabilities of Nedbank.” concludes NobandaThe post Nedbank Launches New Time-Saving Digital Solutions Campaign first appeared on IT News Africa | Business Technology, Telecoms and Startup News.