First Battery, renowned for automotive battery excellence, appoints Shane Petersen as Director of Sales and Marketing. With 93 years of history in powering vehicles across South Africa, First Battery embraces a future of energy liberation under Petersen’s leadership. His extensive experience across mobility, energy, and multinational enterprises positions him to steer First Battery towards sustainable mobility and industrial solutions, aiming to become South Africa’s premier energy storage provider.
Russel Bezuidenhout, CEO of First Battery, emphasizes Petersen’s appointment as a strategic move towards driving positive change in the energy sector. “As we transition towards a future defined by sustainability and innovation, Shane’s appointment
demonstrates our commitment to driving positive change in the energy sector, His extensive experience and strategic vision will be instrumental in advancing our mission of empowering industries and consumers with sustainable energy solutions.”
Leveraging its reputation in automotive batteries, First Battery aims to lead in energy storage for sustainable mobility amidst the automotive industry’s rapid transformation.
Transitioning from lead-acid to lithium-ion batteries marks a pivotal shift in energy storage technology. Petersen underscores the significance of lithium-ion batteries in facilitating renewable energy adoption, envisioning a future where new energy vehicles are practical realities for South Africa.
Beyond automotive applications, First Battery serves as a sustainable partner for industrial sectors, providing energy solutions for diverse applications like forklifts and mining. As the global battery market experiences significant growth, First Battery remains an industry leader, committed to meeting evolving customer needs and driving innovation in both automotive and industrial sectors.
Petersen’s appointment underscores First Battery’s dedication to growth and innovation, positioning the company to lead the charge towards a brighter, sustainable future for all.
“With a relentless focus on driving positive change and meeting the evolving needs of our customers, First Battery is poised to lead the charge towards a brighter, more sustainable future for all – powering your world,” he concludedThe post Petersen Takes Charge: Reshaping the Energy Industry first appeared on IT News Africa | Business Technology, Telecoms and Startup News.