“Awesome is for Everyone” is embodied in Samsung’s latest Galaxy A 55 5G and Galaxy A35 5G, showcasing the brand’s next generation of multi-faceted talent with Amapiano artist and dance sensation, Kamo Mphela.
Youngsta
At an exclusive media event in Johannesburg, the unveiling of the new campaign marked a pivotal moment in the ongoing evolution of the Galaxy A Series portfolio. South Africa’s rap titan, Cassper Nyovest, passed on the baton to Mphela. Additionally, the campaign introduces Youngsta CPT, Cape Town’s hip-hop artist, lyricist, and songwriter, adding his own flair to the mix. It’s a true testament to the power of innovation and entertainment merging seamlessly.
Amapiano target market
Marketing Lead for Mobile eXperience for Samsung Electronics South Africa, Kgomotso Mosiane, says “This campaign encapsulates a moment we’ve already passed while also looking into the future. Cassper Nyovest has been a great partner not only to Samsung, but to the Galaxy A Series as he hands the baton to the next generation of awesome.”
“This new generation of awesome is about switching gears, changing things up with the campaign boldly merging the spirit of Amapiano with the lead campaign brand ambassador, Kamo Mphela and Hip Hop with Youngsta CPT to bring the exciting message of the awesome for everyone.” she adds
Cassper Nyovest
Drawing from the success and cultural influence of previous campaigns featuring Cassper Nyovest, the “Awesome Is for Everyone” campaign celebrates the essence of innovative awesomeness, inviting everyone to participate on their own terms, with irony and irreverent fun.
“As a brand, we believe Kamo Mphela brings with her a unique blend of talent, energy, authenticity, and influence, perfectly aligning with the aspirations and preferences of today’s youth. By leveraging her platform, voice and reach, we aim to deepen connections with Gen Z creators, tapping into their passions and desires to co-create experiences that resonate on a personal level.” says Mosiane
Samsung continually endeavors to remain at the forefront of technology, eagerly anticipating new product launches. The 360-degree campaign will materialize across all consumer touchpoints, encompassing various creative TV, digital, and out-of-home (OOH) spots that reveal a timeless realm where “Awesome Never Stops,” featuring the latest Samsung Galaxy A55 5G and A35 5G as the newest superheroes of the beloved series.
This latest commercial, directed by South African award-winning Director Keitumetse Qhali (also known as Director Kit in the industry), not only showcases the awesome features of the Galaxy A Series but also demonstrates how Samsung creates an emotional connection with South Africans. The TVC narrates the journey of individuals who harness the power of technology to pursue their dreams and express their true selves. It’s a genuine celebration of creativity and innovation, reflected in every aspect of the Galaxy A Series. By featuring real-life stories, the brand aims to inspire the audience to believe in the extraordinary potential of their own journeys, all fueled by Samsung’s commitment to AWESOMENESS.
Super steady mode
At the heart of the campaign, alongside the spotlight on all three stars, are the key features of the Galaxy A55 5G and A35 5G highlighted in the TVC. These include an edge-to-edge infinity screen with a triple-camera system, a super-steady mode for smooth video capture, and, of course, long-lasting battery life. The Night Portrait mode ensures that capturing memories with friends and family is never reliant on perfect lighting in the background.
“The Galaxy A Series 2024 represents a massive leap in Samsung’s pursuit for AWESOMENESS. With its ground-breaking features, it’s more than just a series of smartphones; it’s a gateway to a world of endless possibilities. From enhanced camera capabilities to seamless connectivity and immersive entertainment, every aspect of the Galaxy A55 5G and A35 5G is meticulously crafted to exceed expectations and elevate the user experience to new height,” says Mosiane
The Samsung Galaxy A55 5G and A35 5G boast an array of impressive features tailored to meet the needs of today’s dynamic users and content creators. Bid farewell to blurry, low-quality photos with the Galaxy A Series’ 50MP camera, ensuring every shot is crisp, clear, and Instagram-ready. Experience cinematic scenes with stunning, true-to-life colors on the Super AMOLED Display and seamless filming, free from concerns about motion or instability with the UHD VDIS Adaptive VDIS 4K Stabilization. Not even a little rain could dampen your experience with the water-resistant feature. Embrace the night and unlock your creativity with Nightography mode. From exploring city streets under the night sky to simply enjoying a night out with friends, this feature allows you to capture stunning low-light photos with vibrant colors and great clarity.
2-day battery life
To top it off, the Galaxy A Series’ impressive two-day battery life ensures you can stay connected and entertained for longer without constantly charging it. Whether you’re binge-watching your favorite shows, streaming music, or scrolling through social media, the Galaxy A Series keeps up with your busy lifestyle.
“This campaign embodies Samsung’s commitment to pushing the boundaries of innovation. Through stunning visuals as well as captivating and uniquely South African storytelling, we showcase how the Galaxy A Series redefines what’s possible in the mobile industry. By seamlessly integrating the advanced features with everyday experiences through the eyes of popular and relatable South Africans, we’re not just selling a product; we’re inviting customers to join a movement towards a future where technology enhances every moment of their lives from merely ordinary to AWESOME.” concludes MosianeThe post Samsung South Africa Debuts the Latest Galaxy A Series first appeared on IT News Africa | Business Technology, Telecoms and Startup News.