Having just returned from the SolarWinds Transformation Partner Summit in Lisbon, I’m excited to reflect on the profound insights and achievements of the past year.
This year’s summit was marked by exceptionally insightful and forward-thinking presentations, echoing SolarWinds’ steadfast commitment to a channel-first approach implemented over the past 18 months. The focus was on ensuring alignment across the partner structure and instilling a channel-centric mindset throughout the organization. For us and our partners, this marks an exhilarating period. With our business squarely centered on the channel, we exclusively engage with partners, providing unwavering support, backup, demos, and proof of concepts. This approach assures our end customers of top-notch service and the assurance of best practices whenever they transact through any of our dedicated channel partners.
Our success over the years owes much to this approach. However, the highlight of this year’s summit was the acknowledgment of ATS Network Management‘s stellar achievement in customer retention. Securing the “Achiever of the Year” award for customer retention not only within our territory but across the expansive EMEA region is a testament to our unwavering dedication. This recognition underscores our relentless pursuit of customer success and satisfaction, validating our efforts in retaining clients and earning acclaim within the industry. This accolade not only distinguishes us from competitors but also solidifies our reputation as a company that not only attracts but also retains customers through exceptional service delivery and continuous engagement.
Beyond the accolades, the impact resonates within our organization, serving as a powerful morale booster. It affirms that hard work and dedication yield tangible results, fueling increased engagement and productivity among our team members. Moreover, it provides our employees with a compelling narrative when engaging with prospective clients, opening new avenues for business growth.
The significance of customer satisfaction extends beyond mere recognition. Satisfied and loyal customers are more inclined to explore additional offerings and refer new clients, thereby perpetuating a cycle of growth and success. This is particularly crucial in the context of our evolving business landscape, where digital transformation is driving unprecedented change. By focusing on observability and leveraging our expertise in network and application performance management, we empower our clients to navigate the complexities of digital transformation with confidence. Whether they operate on-premises, in private or public clouds, or hybrid environments, we stand ready to provide the visibility and accountability they need to thrive.
The SolarWinds award not only celebrates past achievements but also sets the stage for future triumphs.
As we launch initiatives like our Aficare program to foster stronger partnerships and enhance customer engagement, we remain steadfast in our commitment to empowering our partners and delivering unparalleled service to our clients, no matter where they are on their digital journey.
By Glenn Lazarus, CEO of ATS Network Management