Yango, known for adapting global technologies to local needs, unveils Yango Play, a groundbreaking AI-driven entertainment hub merging video streaming, music, and mini-games, all in one place.

Yango Play boasts a wide array of entertainment choices, including exclusive premieres of Arabic and international movies and series, personalized music streaming, and interactive mini-games, all enhanced by Yasmina, an AI-based Arabic voice assistant. Now accessible in the KSA, UAE, and other GCC countries, subscribers can enjoy cross-platform access via smartphones and TVs.

The new super app prioritizes authentic content, spotlighting regional production studios and artists. Serving as both a launchpad for local talent and a means of diversifying the entertainment landscape, Yango Play offers subscribers original content that resonates with their cultural identity.
Meet Yasmina: The Arabic-Speaking AI Assistant
Integrated into Yango Play, Yasmina, the bilingual AI assistant, revolutionizes the entertainment experience. Fluent in Khaleeji and adept in understanding major Arabic dialects, Yasmina suggests music, engages in conversation, and provides information on various topics, enriching user interaction within the app.

Personalized Music Experience
A cornerstone of Yango Play’s innovation is its AI-powered music streaming, curating personalized playlists based on user preferences. As the platform evolves, its recommendation technology adapts, ensuring a highly tailored and culturally relevant user experience.
Roman Shimansky, MENA Region Business Director at Yango Play, expresses the brand’s commitment to crafting joyful entertainment experiences. By leveraging AI to understand user preferences, Yango Play aims to provide seamless and intuitive experiences, enriching every moment with vibrant emotions and engaging content.